Está dirigido a todo aquella persona que no tenga ningún tipo de experiencia 💅🏻 donde te volverás experta en el estilismo de uñas y aprenderás a dominar la manicure rusa, Gel, Acrílico, Poligel y perfeccionamiento entre otras técnicas que están en tendencia comercial y así poder trabajar o emprender en este bello rubro
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Hasta el año 2015 se tenía una percepción clara y evidente de un desarrollo continuo y sostenido en la zona de Lima Norte. ¿Qué pasó desde entonces? ¿Cuáles son las percepciones actuales de desarrollo del ciudadano promedio de Lima Norte y cuáles son sus expectativas?
Según la encuestadora, CPI reseach – Market report julio 2023 Población Perú, cuatro de los 10 distritos más poblados (San Martín, Comas, Los Olivos y Puente piedra) ocupan 2,127.2 de habitantes, representando un poco más del 10% de toda la población limeña metropolitana.
Se podría desglosar en un primer análisis que lima norte sigue siendo el principal atractivo foco poblacional frente a Lima Este 1,895.8 (San Juan de Lurigancho y Ate) y Lima Sur 1,330.8 (San Juan de Miraflores, Villa María del Triunfo y Villa el Salvador), se puede desprender también de la mencionada encuesta cuáles serían las principales fortalezas del polo económico de lima norte (antes llamado «cono norte»). Al ser una de las zonas más pobladas se desprende que convergen los consumidores más activos y continuos, esto explica, el porqué la construcción de los cuatro centros comerciales con más actividad de Lima Metropolitana que circundan en un radio de 3 km (Royal Plaza, Mega Plaza, Plaza norte y la recientemente construida Plaza center) todos ellos construidos estratégicamente, por la demanda y los estudios de mercado.
Este artículo no pretende conjugar para nada la síntesis real de lo que hoy se puede observar o recoger, la era pre y post-Covid que evidentemente dejo una serie de secuela y resultados en esta hoy llamada «nueva normalidad», influyen mucho en la percepción actual de desarrollo para todos nosotros en general, y más preciso, para el ciudadano de lima norte, encontrar estos factores será determinante para anteponernos ante todos estos nuevos desafíos de este nuevo milenio.
Por otro lado, tampoco deben pasar desapercibidas las grandes problemáticas que demandan la enorme, constante y rápida transformación económica en materia de espacios viales, ordenamiento y seguridad, que es de vital importancia para solidificar el rumbo económico que todos esperamos. Es claro que con el acelerado crecimiento económico también traen desafíos inmediatos en calidad de vida, que no solo, las autoridades competentes deben resolver.
Estas principales percepciones no nos pueden dejar en el exhaustivo trabajo de quedarnos solamente con la investigación. Se debe, orientar, proponer y plantear espacios que nos permitan nuevamente a comprometernos en conjunto con un desarrollo menos desequilibrado, porque a la larga el desarrollo es una causa y demanda justa con la misma sociedad.
En resumen, el desarrollo de Lima Norte en la última década ha sido un proceso dinámico y multifacético que ha transformado la vida de sus habitantes y ha posicionado a la zona como un importante polo de crecimiento y desarrollo en la capital peruana. Si se gestionan de manera adecuada, las oportunidades que ofrece este crecimiento pueden contribuir a construir una Lima Norte más inclusiva, sostenible y próspera para las generaciones futuras.
Fredy León Lizárraga
Sociólogo – Asesor – Consultor
Desde sus orígenes, la psicología antigua se basaba en la observación, la reflexión y el diálogo, y no en la experimentación, la medición y el análisis estadístico. Actualmente, el acento se pone sobre el bienestar mental o la calidad de vida para que el ser humano pueda vivir saludablemente fortalecido ante las adversidades o crisis que puedan presentársele en el camino. Sin embargo, nunca antes se había prestado tanta atención a esta perspectiva, ni intentado organizar el conocimiento teórico y práctico en esta disciplina.
Así que, la psicología influye en la sociedad por medio de diversas técnicas y tratamientos que permiten a los seres humanos crear una mejor interrelación para que se conozcan mejor y construyan una comunidad empática y responsable. Por ello, la psicología se basa en evaluar el sentir de las personas consigo mismas, con sus familias, amistades y ambientes de trabajo.
Los campos de intervención del psicólogo en relación a la inseguridad ciudadana pueden ser tan variados como ramas de la psicología existen y aplicables a todos los actores del proceso de inseguridad ciudadana. Veamos algunos ejemplos Delincuente – víctima – aparato policial -aparato judicial – sistema penitenciario -servicios sociales de reinserción.
Actualmente nuestra sociedad está muy vulnerable empezando por el maltrato físico y psicológico en el núcleo familiar, mujeres y niños afectados emocionalmente, en las escuelas con el hostigamiento constantes de parte niños y jóvenes también con problemas emocionales, el consumo del alcohol y otras sustancias psicoactivas, prostitución, delincuencia y otros problemas que afectan considerablemente en la sociedad.
Bajo este contexto es sumamente importante contar con instituciones y empresas que se dediquen a este rubro dado la gran demanda insatisfecha en los centros de salud del estado y las prolongaciones en los días de las próximas citas. Tener espíritu emprendedor y sobre todo por vocación en ayudar aquellas personas que lo necesitan actualizándose y especializando constantemente además de impulsar el crecimiento y la creación de empleo a nivel local. Las empresas pequeñas desempeñan un papel cada vez más importante al abordar urgentes desafíos del desarrollo, impulsar el crecimiento económico y la creación de empleos, e identificar y ampliar soluciones eficaces para temas cruciales del desarrollo, como el acceso al agua potable (lugares vulnerables de pobreza), servicios sanitarios, pistas, veredas, educación, mayor personal en las fuerzas policiales, serenos y otros», con la intención de tener una vida donde impere la tranquilidad vecinal y con ello una buena salud mental.
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With the new announcement coming from Instagram, we will shortly begin to see advertisements in the Explore page. The Explore page recommends posts it predicts a user would like based on other posts they’ve looked at in the past. It also shows categories of posts like fashion, architecture, and food.
Instagram said more than 50% of accounts globally visit the Explore page every month. When user’s first get to the Explore page they will not see the ads, but once they click on content and begin to scroll through, ads will appear. The ads will be shown as both videos and photos, and are expected to be released to everyone over the next few months.
“Explore is where people are really open to discovery, and that’s why we’re really excited about this,” says Susan Buckner Rose, director of business product marketing.” Instagram is trying to leverage the fact that people visit the Explore page to uncover new content and see what interests them, this is a perfect opportunity for personalized ads to be shown. It is the perfect platform within Instagram where a users motive usually is centralized around learning something new or to discover a new account, brand, or product.
Facebook has reported that their ad sales machine is slowing down as they have hit a ceiling of how many ads it can show a user on FB. Furthermore, they will lean heavier on Instagram ads and its other platforms to keep the advertising up.
Instagram has continued to grow in popularity with the public while more controversy around Facebook arises. Beyond just ads in feeds, Instagram has begun placing advertisements in stories and branded content ads. These branded content ads give brands the power to create social media influencers’ sponsored content appear as ads to provide a larger audience. In the past, only people following the influencers were able to view their paid content.
Social networks share a common goal, to drive user engagement so they can serve ads. These platforms are beginning to integrate new placements for ads to diversify their advertisement inventory. Instagram implementing ads into the explore page is a step in the right direction for marketers. As many Instagram users can become agitated when their feed is congested with ads, users on the explore page are there to discover new content. This aligns perfectly with the user’s motives & provide a benefit for both the marketer and the prospective customer.
Source: https://powerdigitalmarketing.com/
If you’re not already using voice search, you’ve definitely seen the commercials on TV.
Each day, more people are using voice search-equipped smartphone apps and digital assistants (like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana and Google Assistant) to handle simple tasks, get answers to questions and more — at home, on the road or wherever they happen to be.
The convenience of being able to use your voice, rather than your fingertips, means that voice search is on the rise. According to Google, 20% of all searches on mobile devices are now made using voice search and experts predict that 50% of all searches will use voice search by 2020.
In the digital marketing world, of course, this fast-growing phenomenon means that marketers must develop new ways to tailor their SEO strategies to optimize for voice search. Here’s a closer look at some of the ways that voice search will shape the future of SEO and some best practices on how to go about optimizing.
If I were to do a text search for “best laptops for college students,” you would have no idea whether I wanted to research or purchase one, my price range or what kind of laptop I was looking for. But if I were to perform a voice search and say, “what are the best-priced laptops for college students?” this might bring up results for top 10 lists, reviews, forums, stores recommending specific brands for college students, etc. Because speaking a longer, more specific search query is easier than typing one, voice search will often give more context about searcher intent, meaning search engines can deliver more specific, relevant results in response to a query. This also means it’s a good idea to research relevant long tail keywords and integrate them into your content.
If you think about it, most people don’t type an email or text message the same way they might speak to you face to face. Example: You might text message a friend saying, “grab a drink after work?” But if you were to ask the same question in person you’d be more likely to say, “hey, do you want to grab a drink after work tonight?” Your natural speech pattern contains more context about your question than if you were to type or text it to someone.
That’s why the term “natural language” is used to describe queries made using voice search and longer tail keywords. Because of the discrepancy between what people are likely to type versus what they are likely to say, it is increasingly important for SEOs to understand how the nuances of natural speech patterns affect search results.
According to Moz, voice searches are three times more likely to be local-based than text search because most smartphones today search for local listing results. A smartphone knows your location, the weather outside, or whether there’s traffic ahead on the highway. All of these factors help to narrow down your search results for better and more accurate results. Examples of such searches could be “where is the nearest fast food, gas station, department store, etc., near me.” Most local searches are geared around “Where?”, “What?” and “How?” phrases like the examples above.
What does this mean for your local business? You should restrategize your approach to local SEO to make sure you are picking up on voice searcher intent for keyword groupings around your business or industry. Simply put, structure your keywords around the 5 Ws (Who, What, Where, When and Why).
Also, since much of voice search is occurring on mobile devices, it’s more important than ever to make sure your mobile experience is as user-friendly — and as speedy — as possible.
Looking ahead, one thing is for certain: People are adapting rapidly to the fact that voice search is destined to become more of a factor in our everyday lives. As with the release of the iPhone back in 2007 and the subsequent explosion of smartphone technology, voice search is the wave of the future — and the present. This means that businesses (and the digital marketing strategists who work with them) must be ready to tackle this new search optimization challenge to stay ahead of the competition.
Source: https://vtldesign.com/
Email marketing has long been one of the most powerful digital marketing channels available to brands looking to maximize their revenue and connect with leads and customers. But recently, a new player has entered the space: text message, or SMS, marketing.
Many marketers have found themselves scratching their heads on how to not only incorporate SMS into their existing digital marketing agency’s efforts, but also on how to ensure it complements their email strategy. In this article, we’ll be walking through how to combine your email and SMS marketing strategies to maximize results!
More and more companies are utilizing SMS marketing in addition to email marketing. There’s no doubt that SMS marketing is a powerful tool, boasting engagement rates 6-8 times higher than email. It’s important to understand the differences between email SMS to optimize your internet marketing services.
Email → is a great medium for sending longer, richer messages that include images and attachments. Emails provide more opportunities to convert than SMS, as emails can include more links, CTAs, and stories. This allows marketers to focus on educating and nurturing. Email is perfect for sending newsletters, tips, and testimonials. Research shows that 90% of users check their inbox at least once a day. Emails have an average open rate of 20% and an average click-through rate of 2.5%, and email marketing returns $42 for every $1 spent.
SMS → is the perfect communication channel for concise, timely information or discounts. SMS has much higher engagement metrics than email, with a 98% open rate and 29% click-through rate. SMS is great for promotions, but not ideal for content aimed at educating and nurturing. SMS has a 160 character limit, creating a need to keep messages short and concise. SMS marketing is also more expensive than email marketing. Use SMS best practices for limited product offers, reminders, urgent updates, purchase confirmations, and promotions.
There’s no doubt that SMS marketing is one of the most personal forms of marketing, which reinforces the need to tread carefully. How can you engage your customers rather than annoy them?
Striking a balance between email vs text is crucial to marketing for your business, especially in the world we live in today. Email has been the true-and-tried method of mass marketing communication. But now with mobile devices in the picture, SMS is now a very efficient and effective way to communicate with your customers. The average person spends 5.4 hours a day on their mobile device. To put it more into perspective, the average person takes 90 minutes to respond to an email and 90 seconds to respond to a text. Crazy right? Understanding when to use SMS and when to use email is very important.
Email marketing should be used for longer, richer messaging that includes photos and important links. Good examples of when to use email includes order confirmation, newsletters, product launches, promos, or educational content. These messages should not be very time sensitive and are usually saved for future reference. Depending on the industry and how promotion heavy the brand is, the sends per month is going to vary. Usually, it ranges from 4-10 sends a month.
On the other hand, SMS marketing is best for short and concise messages that are time sensitive. Good examples of when to use SMS includes tracking information, flash sales, and restocks. It is important to cap your sends for text marketing to 1-2 each week. You do not want to be an inconvenience to your customers.
As you can see, both email and SMS marketing have their strengths. The use of them together can leverage your business over its competitors while you build brand awareness and build meaningful relationships with your customers.
Source: https://powerdigitalmarketing.com/
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