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blog, Social Media

EMPRESARIOS POR LA SEGURIDAD

Hace buenos años allá por el año 2007 salió la iniciativa empresarial denominada empresarios por la Educación.  Un aporte desde la teoría de la responsabilidad social empresarial para con el país.

Ahora con los tiempos actuales de inseguridad ciudadana que abarca todos los sectores socioeconómicos de la sociedad es preciso una iniciativa similar, pero en otro rubro que urge.

El empresariado de la gran empresa, de la mediana empresa y de la microempresa unido en un esfuerzo de grupo como sociedad civil para enfrentar la inseguridad y así coadyuvar el trabajo del Estado peruano.

Una alianza por la seguridad con inversión en apoyo en logística, obras por impuestos para la construcción de comisarías, centrales de monitoreo de seguridad, compra de motos y patrulleros, financiación de expertos y formación de policía de investigaciones, construcción de cárceles, etc.

Recientemente se ha ganado la celebración de los Juegos Panamericanos 2027 con gran júbilo se viene recibiendo esta nominación sin embargo acarrea retos importantes en términos de seguridad pública para los años siguientes.

Por ello se considera que sin el apoyo empresarial y de la ciudadanía en su conjunto será difícil derrotar a la criminalidad organizada como se hizo con el terrorismo.

Sostenemos que más que marchas contra el Gobierno se requiere una participación conjunta de la sociedad para vencer el flagelo de la inseguridad ciudadana.

Como sociedad ya vencimos retos grandes como el terrorismo y la hiper inflación. Este nuevo problema no debe arredrar a nosotros como nación.

Mas que un plan Bukele, debe ser un plan peruano con matices propios y porque no recurriendo a la cooperación internacional.

Existen importantes esfuerzos como el que hizo el gobierno de reunir a los países andinos para debatir sobre la criminalidad transnacional.

Pero se considera que no es un problema solo del gobierno sino de toda la sociedad. Reiteramos que Empresarios por la seguridad se convierte en una iniciativa con imperiosa necesidad.

 Luis Loayza

Abogado – Contador

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Advertising, blog

El mercado de motocicletas está creciendo en el Perú y Lima norte representa un hito importante en este incremento comercial.

Hoy se aprecian más motocicletas en las pistas de Lima Metropolitana y nuestra capital representa el 30% de este mercado nacional, sin embargo, el 26% de la población correspondiente a Lima norte cuenta con un gran protagonismo en el uso de motocicletas de baja cilindrada y según la Asociación Automotriz del Perú este volumen de motos estaría liderado por aquellas marcas de origen chino.

Como consecuencia de esta oportunidad de mercado, somos testigos del incremento de talleres de motocicletas, así como tiendas de repuestos, accesorios y concesionarios de las marcas más importantes de motocicletas en el mercado peruano. Además, dos de las empresas importadoras más grandes del Perú, en el rubro de repuestos y accesorios para motocicletas se encuentran ubicadas en el distrito de Comas, Grupo Delta Motors y Corporación BJR Import.

Un claro ejemplo de crecimiento representa la empresa MOTOPITS SAC, ubicada en la “zona motera” de Lima norte, que hoy no solo tiene a su cargo la distribución de lubricantes de alta gama, de la empresa REPSOL, para motocicletas, sino que además es responsable de la organización del reconocido Campeonato Metropolitano de Motociclismo de velocidad, en el circuito del distrito de Santa Rosa, contando con la participación de jóvenes pilotos deportistas profesionales de Lima, provincias y extranjeros, con el soporte del club deportivo “LA PIEGA”, afiliada a la Federación Deportiva Peruana de Motociclismo y al Instituto Peruano del Deporte.

Martín Rodríguez Piedra
Director comercial de MOTOPITS
Presidente de LA PIEGA

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blog, Social Media

Desarrollo Económico Empresarial de Lima Norte: es ahora o nunca

Lima Norte se ha convertido, merecidamente, en un pujante centro de desarrollo empresarial en el mapa económico actual de Perú y en el devenir histórico. Esta zona incluye a Independencia, Comas, Los Olivos, Puente Piedra, San Martín de Porres, Carabayllo, Santa Rosa y Ancón y al 2024 alberga a 3 millones de peruanos. Hoy experimenta un crecimiento significativo en su actividad empresarial, mayor producción, creación de empleo, mejoras en la productividad y rentabilidad, diversificación, mayores ingresos, mayor consumo, etc.

El factor clave detrás del florecimiento empresarial en Lima Norte es su ubicación geoestratégica. Al encontrase situada en la periferia de Lima, tiene acceso directo a importantes vías de transporte y redes de comunicación (Panamericana Norte; cercanía al terminal portuario del Callao; carretera a Pasco, Huánuco y Ucayali vía Canta; pronta operación del gigantesco terminal portuario de Chancay, futuro tren de cercanías Lima a Barranca, etc.), convirtiéndose en un nodo logístico y punto de conexión vital para el comercio y la distribución de bienes y servicios. Esta accesibilidad atrae a numerosas empresas, tanto de bandera nacional como extranjera, que buscan aprovechar las suculentas ventajas logísticas y la demografía abundante (SMP y Comas están entre los cuatro distritos más poblados del país).

El reto de los empresarios de Lima Norte es involucrar y exigir a sus autoridades locales a pensar en serio en el mediano y largo plazo. El mundo de hoy exige que las empresas ganen competitividad a velocidad luz, de ello depende su supervivencia. Michael E. Porter, el gurú de la competitividad, precisa, efectivamente, que el camino al desarrollo regional es a través de la promoción de clusters y zonas industriales definidas como un grupo de empresas e instituciones que desarrollan actividades económicas similares y/o complementarias y que fomentan la competitividad y la innovación.

La deuda pendiente está en manos de los alcaldes distritales de Lima Norte, quienes, en lugar de perder el tiempo en TikTok o durmiendo en sus oficinas, deben implementar políticas y programas destinadas a promover la inversión y facilitar el establecimiento de nuevas empresas; instituciones académicas, de investigación y desarrollo; agencias gubernamentales y privadas de asesoramiento y apoyo; saneamiento físico legal de los terrenos con fines de desarrollo empresarial, etc.

Mientras tanto, la responsabilidad de los empresarios de Lima Norte es fortalecer su Cámara de Comercio. Esto implica intervenir activamente en el debate público nacional insertando los temas de interés local, desarrollar programas de capacitación empresarial, asumir compromisos de calidad e integridad, desarrollar liderazgos y voceros políticos que defiendan los intereses de todos sus agremiados, etc.

Autor: Economista Juan Mayta

Maestría Gestión Pública USIL
Maestría en Gerencia Social PUCP

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blog, Content Creation

Lima Norte: ¿la promesa del desarrollo limeño?

Hasta el año 2015 se tenía una percepción clara y evidente de un desarrollo continuo y sostenido en la zona de Lima Norte. ¿Qué pasó desde entonces? ¿Cuáles son las percepciones actuales de desarrollo del ciudadano promedio de Lima Norte y cuáles son sus expectativas?

Según la encuestadora, CPI reseach – Market report julio 2023 Población Perú, cuatro de los 10 distritos más poblados (San Martín, Comas, Los Olivos y Puente piedra) ocupan 2,127.2 de habitantes, representando un poco más del 10% de toda la población limeña metropolitana.

Se podría desglosar en un primer análisis que lima norte sigue siendo el principal atractivo foco poblacional frente a Lima Este 1,895.8 (San Juan de Lurigancho y Ate) y Lima Sur 1,330.8 (San Juan de Miraflores, Villa María del Triunfo y Villa el Salvador), se puede desprender también de la mencionada encuesta cuáles serían las principales fortalezas del polo económico de lima norte (antes llamado «cono norte»). Al ser una de las zonas más pobladas se desprende que convergen los consumidores más activos y continuos, esto explica, el porqué la construcción de los cuatro centros comerciales con más actividad de Lima Metropolitana que circundan en un radio de 3 km (Royal Plaza, Mega Plaza, Plaza norte y la recientemente construida Plaza center) todos ellos construidos estratégicamente, por la demanda y los estudios de mercado.

Este artículo no pretende conjugar para nada la síntesis real de lo que hoy se puede observar o recoger, la era pre y post-Covid que evidentemente dejo una serie de secuela y resultados en esta hoy llamada «nueva normalidad», influyen mucho en la percepción actual de desarrollo para todos nosotros en general, y más preciso, para el ciudadano de lima norte, encontrar estos factores será determinante para anteponernos ante todos estos nuevos desafíos de este nuevo milenio.

Por otro lado, tampoco deben pasar desapercibidas las grandes problemáticas que demandan la enorme, constante y rápida transformación económica en materia de espacios viales, ordenamiento y seguridad, que es de vital importancia para solidificar el rumbo económico que todos esperamos. Es claro que con el acelerado crecimiento económico también traen desafíos inmediatos en calidad de vida, que no solo, las autoridades competentes deben resolver.

Estas principales percepciones no nos pueden dejar en el exhaustivo trabajo de quedarnos solamente con la investigación. Se debe, orientar, proponer y plantear espacios que nos permitan nuevamente a comprometernos en conjunto con un desarrollo menos desequilibrado, porque a la larga el desarrollo es una causa y demanda justa con la misma sociedad.

En resumen, el desarrollo de Lima Norte en la última década ha sido un proceso dinámico y multifacético que ha transformado la vida de sus habitantes y ha posicionado a la zona como un importante polo de crecimiento y desarrollo en la capital peruana. Si se gestionan de manera adecuada, las oportunidades que ofrece este crecimiento pueden contribuir a construir una Lima Norte más inclusiva, sostenible y próspera para las generaciones futuras.

Fredy León Lizárraga

Sociólogo – Asesor – Consultor

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blog, Content Creation

SECTOR EMPRESARIAL

Desde sus orígenes, la psicología antigua se basaba en la observación, la reflexión y el diálogo, y no en la experimentación, la medición y el análisis estadístico. Actualmente, el acento se pone sobre el bienestar mental o la calidad de vida para que el ser humano pueda vivir saludablemente fortalecido ante las adversidades o crisis que puedan presentársele en el camino. Sin embargo, nunca antes se había prestado tanta atención a esta perspectiva, ni intentado organizar el conocimiento teórico y práctico en esta disciplina.

 Así que, la psicología influye en la sociedad por medio de diversas técnicas y tratamientos que permiten a los seres humanos crear una mejor interrelación para que se conozcan mejor y construyan una comunidad empática y responsable. Por ello, la psicología se basa en evaluar el sentir de las personas consigo mismas, con sus familias, amistades y ambientes de trabajo.

Los campos de intervención del psicólogo en relación a la inseguridad ciudadana pueden ser tan variados como ramas de la psicología existen y aplicables a todos los actores del proceso de inseguridad ciudadana. Veamos algunos ejemplos Delincuente – víctima – aparato policial -aparato judicial – sistema penitenciario -servicios sociales de reinserción.

Actualmente nuestra sociedad está muy vulnerable empezando por el maltrato físico y psicológico en el núcleo familiar, mujeres y niños afectados emocionalmente, en las escuelas con el hostigamiento constantes de parte niños y jóvenes también con problemas emocionales, el consumo del alcohol y otras sustancias psicoactivas, prostitución, delincuencia y otros problemas que afectan considerablemente en la sociedad.

Bajo este contexto es sumamente importante contar con instituciones y empresas que se dediquen a este rubro dado la gran demanda insatisfecha en los centros de salud del estado y las prolongaciones en los días de las próximas citas. Tener espíritu emprendedor y sobre todo por vocación en ayudar aquellas personas que lo necesitan actualizándose y especializando constantemente además de impulsar el crecimiento y la creación de empleo a nivel local. Las empresas pequeñas desempeñan un papel cada vez más importante al abordar urgentes desafíos del desarrollo, impulsar el crecimiento económico y la creación de empleos, e identificar y ampliar soluciones eficaces para temas cruciales del desarrollo, como el acceso al agua potable (lugares vulnerables de pobreza), servicios sanitarios, pistas, veredas, educación, mayor personal en las fuerzas policiales, serenos y otros», con la intención de tener una vida donde impere la tranquilidad vecinal y con ello una buena salud mental.

MG. TERESA VENEGAS PARIONA

PSICOLOGA-CLINICA-EDUCACIONAL

             CPP.25204

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blog, Content Creation

MASTER CLASS EN LIMA NORTE

🚨UNICOS EN LIMA NORTE🚦

📍 Master Class Redes y Transformación Digital
📍 Marketing Branding Fotografía Producción de Videos

Aprende desde #Cero. Paso a paso.
Dirigido a todos los emprendedores de Lima Norte.

📰 Día : Sábado 21 Septiembre 2024
⏰️ Hora: 9:00 am
🌐 Lugar: Calle Los Alamos 246 – Urb. Santa Isabel – Carabayllo
Referencia A 2 cuadras de la Av Universitaria y Túpac Amaru – Frente a la estación de los Bomberos.

VACANTES LIMITADAS.
Información y Reservas:
🤳 942666511 – 921634358
📕 Certificado es Opcional
Organiza: Cámara de Comercio e Industria Lima Norte

Auspicia: HR Academia Pre universitaria PNP Fuerzas Armadas

Beneficios adicionales: Pasarás a formar parte de la Red de Emprendedores de la Cámara de Comercio e Industria de Lima Norte, tendrás descuentos en nuestros próximos cursos y atención preferencial a los eventos gratuitos.

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MásterClass https://www.facebook.com/share/p/CAXUK45quku1Hxyk/?mibextid=oFDknk

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blog, Social Media

Instagram Will Start Putting Ads Within the Explore Page

With the new announcement coming from Instagram, we will shortly begin to see advertisements in the Explore page. The Explore page recommends posts it predicts a user would like based on other posts they’ve looked at in the past. It also shows categories of posts like fashion, architecture, and food. 

Instagram said more than 50% of accounts globally visit the Explore page every month. When user’s first get to the Explore page they will not see the ads, but once they click on content and begin to scroll through, ads will appear. The ads will be shown as both videos and photos, and are expected to be released to everyone over the next few months. 

“Explore is where people are really open to discovery, and that’s why we’re really excited about this,” says Susan Buckner Rose, director of business product marketing.” Instagram is trying to leverage the fact that people visit the Explore page to uncover new content and see what interests them, this is a perfect opportunity for personalized ads to be shown. It is the perfect platform within Instagram where a users motive usually is centralized around learning something new or to discover a new account, brand, or product. 

Another Reason FB is leading towards Ads on Insta

Facebook has reported that their ad sales machine is slowing down as they have hit a ceiling of how many ads it can show a user on FB. Furthermore, they will lean heavier on Instagram ads and its other platforms to keep the advertising up. 

Instagram has continued to grow in popularity with the public while more controversy around Facebook arises. Beyond just ads in feeds, Instagram has begun placing advertisements in stories and branded content ads. These branded content ads give brands the power to create social media influencers’ sponsored content appear as ads to provide a larger audience. In the past, only people following the influencers were able to view their paid content. 

Going forward 

Social networks share a common goal, to drive user engagement so they can serve ads. These platforms are beginning to integrate new placements for ads to diversify their advertisement inventory. Instagram implementing ads into the explore page is a step in the right direction for marketers. As many Instagram users can become agitated when their feed is congested with ads, users on the explore page are there to discover new content. This aligns perfectly with the user’s motives & provide a benefit for both the marketer and the prospective customer.

Source: https://powerdigitalmarketing.com/

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blog, Search Optimization

Hey Alexa, How Do I Optimize for Voice Search?

If you’re not already using voice search, you’ve definitely seen the commercials on TV.

Each day, more people are using voice search-equipped smartphone apps and digital assistants (like Amazon’s Alexa, Apple’s Siri, Microsoft’s Cortana and Google Assistant) to handle simple tasks, get answers to questions and more — at home, on the road or wherever they happen to be.

The convenience of being able to use your voice, rather than your fingertips, means that voice search is on the rise. According to Google, 20% of all searches on mobile devices are now made using voice search and experts predict that 50% of all searches will use voice search by 2020.

In the digital marketing world, of course, this fast-growing phenomenon means that marketers must develop new ways to tailor their SEO strategies to optimize for voice search. Here’s a closer look at some of the ways that voice search will shape the future of SEO and some best practices on how to go about optimizing.

1. Use of Long Tail Keywords & Searcher Intent

If I were to do a text search for “best laptops for college students,” you would have no idea whether I wanted to research or purchase one, my price range or what kind of laptop I was looking for. But if I were to perform a voice search and say, “what are the best-priced laptops for college students?” this might bring up results for top 10 lists, reviews, forums, stores recommending specific brands for college students, etc. Because speaking a longer, more specific search query is easier than typing one, voice search will often give more context about searcher intent, meaning search engines can deliver more specific, relevant results in response to a query. This also means it’s a good idea to research relevant long tail keywords and integrate them into your content.

2. Recognizing Natural Speech Patterns

If you think about it, most people don’t type an email or text message the same way they might speak to you face to face. Example: You might text message a friend saying, “grab a drink after work?” But if you were to ask the same question in person you’d be more likely to say, “hey, do you want to grab a drink after work tonight?” Your natural speech pattern contains more context about your question than if you were to type or text it to someone.

That’s why the term “natural language” is used to describe queries made using voice search and longer tail keywords. Because of the discrepancy between what people are likely to type versus what they are likely to say, it is increasingly important for SEOs to understand how the nuances of natural speech patterns affect search results.

3. Impact on Local SEO

According to Moz, voice searches are three times more likely to be local-based than text search because most smartphones today search for local listing results. A smartphone knows your location, the weather outside, or whether there’s traffic ahead on the highway. All of these factors help to narrow down your search results for better and more accurate results. Examples of such searches could be “where is the nearest fast food, gas station, department store, etc., near me.” Most local searches are geared around “Where?”, “What?” and “How?” phrases like the examples above.

What does this mean for your local business? You should restrategize your approach to local SEO to make sure you are picking up on voice searcher intent for keyword groupings around your business or industry. Simply put, structure your keywords around the 5 Ws (Who, What, Where, When and Why).

Also, since much of voice search is occurring on mobile devices, it’s more important than ever to make sure your mobile experience is as user-friendly — and as speedy — as possible.

Looking Ahead — 2019 and Beyond

Looking ahead, one thing is for certain: People are adapting rapidly to the fact that voice search is destined to become more of a factor in our everyday lives. As with the release of the iPhone back in 2007 and the subsequent explosion of smartphone technology, voice search is the wave of the future — and the present. This means that businesses (and the digital marketing strategists who work with them) must be ready to tackle this new search optimization challenge to stay ahead of the competition.

Source: https://vtldesign.com/

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blog, Digital Marketing

Combining SMS + Email: What’s the Best Approach?

Email marketing has long been one of the most powerful digital marketing channels available to brands looking to maximize their revenue and connect with leads and customers. But recently, a new player has entered the space: text message, or SMS, marketing. 

Many marketers have found themselves scratching their heads on how to not only incorporate SMS into their existing digital marketing agency’s efforts, but also on how to ensure it complements their email strategy. In this article, we’ll be walking through how to combine your email and SMS marketing strategies to maximize results!

The Differences Between SMS + Email 

More and more companies are utilizing SMS marketing in addition to email marketing. There’s no doubt that SMS marketing is a powerful tool, boasting engagement rates 6-8 times higher than email. It’s important to understand the differences between email SMS to optimize your internet marketing services. 

Email → is a great medium for sending longer, richer messages that include images and attachments. Emails provide more opportunities to convert than SMS, as emails can include more links, CTAs, and stories. This allows marketers to focus on educating and nurturing. Email is perfect for sending newsletters, tips, and testimonials. Research shows that 90% of users check their inbox at least once a day. Emails have an average open rate of 20% and an average click-through rate of 2.5%, and email marketing returns $42 for every $1 spent. 

SMS → is the perfect communication channel for concise, timely information or discounts. SMS has much higher engagement metrics than email, with a 98% open rate and 29% click-through rate. SMS is great for promotions, but not ideal for content aimed at educating and nurturing. SMS has a 160 character limit, creating a need to keep messages short and concise. SMS marketing is also more expensive than email marketing. Use SMS best practices for limited product offers, reminders, urgent updates, purchase confirmations, and promotions. 

SMS Best Practices 

There’s no doubt that SMS marketing is one of the most personal forms of marketing, which reinforces the need to tread carefully. How can you engage your customers rather than annoy them?

  • Get permission: Similar to email marketing, it’s incredibly important to make sure you have the contact’s permission before you contact them. Every single person you send a text to must have opted in to receive messages from you. This means requesting customers opt-in via an online form or inviting them to text a word to a phone number or shortcode. It’s also critical that you provide contacts opportunities to opt-out from receiving your messages. 
  • Ensure your messages are time-sensitive: Make sure to take time zones into consideration when sending out messages. It’s important that your SMS provider automatically sends your texts to your customers at the right time, depending on their time zone. This ensures that your text won’t annoy anyone in the middle of the night. 
  • Keep your copy short and to the point: No one wants to receive a marketing text message that’s a paragraph long. Keep your copy short, to the point, and easy to read. 
  • Consider using an auto-responder: Using an auto-responder to engage in conversation with your customers can be extremely powerful. By giving your customers the opportunity to ask questions, give feedback, or seek more information, you’re creating a strong foundation for your customer relationships. 
  • Resonate with your audience segment: When writing a text message, put yourself in the shoes of your audience segment. What kind of content do they want to receive? What sales or products might be important to them? Personalization is key. 
  • Include an actionable CTA: What is the intended result of your SMS campaign? Is it to drive traffic to your website? Do you want people to take advantage of your sale? Whatever your goal may be, it’s crucial that you be specific about what action you’d like your audience to take. Include a link to your product page and be direct in your wording. Use phrases like “Check out our newest edition!” or “Shop now before it’s too late!” 
  • Limit how often you send: The easiest way to turn a customer away is by spamming them with text messages. While the frequency of your text messages will depend on your goals, we recommend aiming to send two texts per week. 
  • Consider your SMS provider: When choosing an SMS provider, you’ll want to pick one with an extensive carrier network that will allow you to reach customers in many geographic areas. You’ll want a provider that can grow with your SMS marketing and can send text and picture messages quickly and efficiently. 

Striking a Balance

Striking a balance between email vs text is crucial to marketing for your business, especially in the world we live in today. Email has been the true-and-tried method of mass marketing communication. But now with mobile devices in the picture, SMS is now a very efficient and effective way to communicate with your customers. The average person spends 5.4 hours a day on their mobile device. To put it more into perspective, the average person takes 90 minutes to respond to an email and 90 seconds to respond to a text. Crazy right? Understanding when to use SMS and when to use email is very important.

The Best Approach for Combining Both Methods

Email marketing should be used for longer, richer messaging that includes photos and important links. Good examples of when to use email includes order confirmation, newsletters, product launches, promos, or educational content. These messages should not be very time sensitive and are usually saved for future reference. Depending on the industry and how promotion heavy the brand is, the sends per month is going to vary. Usually, it ranges from 4-10 sends a month. 

On the other hand, SMS marketing is best for short and concise messages that are time sensitive. Good examples of when to use SMS includes tracking information, flash sales, and restocks. It is important to cap your sends for text marketing to 1-2 each week. You do not want to be an inconvenience to your customers. 

As you can see, both email and SMS marketing have their strengths. The use of them together can leverage your business over its competitors while you build brand awareness and build meaningful relationships with your customers.

Source: https://powerdigitalmarketing.com/

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blog, Content Creation

10 Rules You Should Know About UX Writing

Imagine if the user of a ridesharing app accidentally swapped their pick-up and drop-off destinations. Or if your website visitor can’t figure out how to schedule an appointment with you. User experience (UX) design is what makes your product usable and useful to your audience – and it can’t exist without UX writing.

A good UX writer knows that clear and concise language is the best way to guide a user through a product. By following basic UX writing principles, you help your audience navigate your product and appreciate everything else it has to offer. Your goal is to ensure your users have a delightful experience, and achieving this involves a collaborative effort from writers, web design experts and SEO specialists.

But what is UX writing, and why does it matter? When you know this, you can begin taking full advantage of UX writing services. In this blog, we break down:

• What is UX?
• What is UX writing in 2021?
• Expert UX writing tips

We also list the top UX writing guidelines followed by every leading UX writing agency today.

What Is UX Writing?

User experience writing is all about using words to guide users through products such as websites and computer applications or apps. However, UX writing principles can also apply to any product, system or service involving user or customer interaction.

So, that explains the writing side of it – but what is UX in itself? Let’s take a closer look to give you a more holistic view of user experience writing.

What Is UX?

User experience covers the overall experience of interacting with your product. The things that contribute to your customer feeling satisfied might be factors outside of the product itself. Generally, this applies to customer touchpoints like a website, where the user experience directly impacts your sales. UX writing guidelines align with what makes a great user experience and help your customers stay engaged.

UX writing is directly related to how easy or difficult it is for users to interact with the product itself. So, basic examples of UX copy include navigation bar labels, call-to-action (CTA) button text, onboarding messages and error messages.

Why UX Writing Matters

Excellent UX writing helps customers use and understand your product and the touchpoints they engage with when interacting with your brand. There’s no question that you need to grab and retain your customer’s attention, and you benefit when they engage. Without UX copywriting, your users could feel confused or frustrated, not knowing what to do on your site or how to interact with it. Worse still, poor navigation and a lack of direction often means they exit your site quickly due to feeling unsatisfied with the interaction.

UX designers build a product to be intuitive in terms of functionality, while a UX writer fills in every knowledge gap through written instructions and explanations. Your website can’t be 100 percent user-friendly without professional UX writing to drive action.

The Benefits of UX Writing for Websites

UX writers and web design experts are vital resources in creating the most optimized experience for your site visitors. It’s a good idea to invest in professional content writing services for your search engine optimized (SEO) editorial content to be found online. But you also need user experience writing to encourage your audience to take steps towards becoming your customer.

Here’s what UX and website copywriting can do for your business:

• Increase Online Visibility

Page Experience, a recent Google update and a hot topic in the SEO world, strengthens the relationship between UX and SEO. The update means that websites offering a great user experience, in line with Page Experience guidelines, are prioritized in Google Search rankings. Achieving an excellent UX design is a collaborative effort – and involving a UX writing agency, content writing agency and web design agency is the most strategic option.

• Drive Users To Take Action

You need to use a combination of words and visuals to tell your site visitors what to do. For instance, they need to know to click “Submit” when handing over their contact information, or all your optimization efforts go to waste. If you want them to read a related blog post, your UX copy and button text should reflect that.

• Improve Session Duration

The session duration refers to how long your site visitor stays on your website as a sum of the time spent on different pages. Keeping them engaged on the page positively impacts your search rankings and potential for sales. What you don’t want is for a user to bounce or immediately exit after seeing one page.

10 Basic UX Writing Principles You Need To Follow

Marketing-oriented copy is essential for your business’s online visibility, while UX writing services are important for your product’s usability. You need UX copy to lead your audience in the right direction and keep them engaged.

UX rules cover tried-and-tested ways to offer the best user experience possible, but your implementation should be unique to your business and goals. The best UX writer takes these UX writing guidelines and applies them to your business’s unique context.

Here’s a roundup of UX writing rules every UX writing agency swears by:

1. Be Concise

UX copy is always clear and concise. Remove unnecessary words and phrases without compromising the readability and essence of your message. People naturally drift away from anything time-consuming or complicated, so keeping things simple is a rule that will always dominate lists of UX writing tips.

2. Use Natural Language

Write the way your users talk. Something unique to UX copywriting is that your copy is considered effective if your users barely notice it. Don’t over-explain, and keep a conversational tone.

3. Stay Consistent

If you want your user to sign up for your webinar, don’t switch it out with the word register on the next page. This also applies to your business’s preferred tone of voice and personality.

4. Be Purposeful

Every aspect of your UX design needs to align with an end goal. The user should understand what they’re trying to accomplish and what is at the end of any given process through words and visual elements.

5. Help Your User

Always empathize with your user: What would you like to see to improve your experience? Having an uplifting error message is one of the best applications of this. If a certain button on your site is not working, you want to apologize while offering an alternative option or immediate solution.

6. Write for a General Audience

You have everything to gain from keeping your content universal. Steer clear of slang words, uncommon terminology and industry jargon. If you have to, define everything the first time you mention it.

7. Place Benefits Before Features

Say “Improve your sleep cycle with our sleep tracker” instead of “Use our sleep tracker to improve your sleep cycle.” Emphasize what’s in it for the user before going into more detail.

8. Write Great Headlines

Aside from capturing your audience’s attention, headlines and headings are vital for UX and SEO. They improve readability by organizing the content better and let search engines know what your content is about when web crawlers “read” it.

9. Know Your Platform

Master the difference between writing for websites, apps and other products. You wouldn’t ask a user to click when using a mobile app or tap when browsing a desktop site. Involve UX writing services in the early stages of your website copywriting process to ensure your UX copy suits your business needs perfectly.

10. Test Continuously

You can follow every rule in the book but still not get the results you want to see. Ensure your UX copy is effective by testing aggressively. Of course, this will be based on your unique goals, style and audience. Understand your audience’s pain points, apply them in your UX copywriting strategy and run A/B tests regularly.

Get the Help of Professional UX Writing Services

Remember that refining your user experience makes your target audience more likely to engage with you. But to really produce profitable results, you need a holistic strategy and customized solutions.

Professional content writing services offer conversion-centric UX writing, sales-focused website copywriting and content optimized for search. A content writing agency will always be guided by the most up-to-date UX writing tips. And you can trust a web design agency to have the UX design and web design experts you need for a high-performing website.

Thrive Internet Marketing Agency is a full-service content writing agency and web design agency serving businesses of all sizes since 2005. We offer UX writing services, SEO content writing services, WordPress website design and 100 percent custom web design to accommodate all of your UX needs.

Our UX and SEO content writers are highly experienced in writing for websites, desktop apps, mobile apps and other platforms in need of professionally written content. We help lead your potential customers in the right direction and take the actions that benefit your business.

Source: https://thriveagency.com/

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